Gasser Rayhan

Digital Media Evangelist | g.z.ray@hotmail.com

ABOUT

8+ years of professional experience in the Digital Media, Digital Marketing, Creative and Advertising fields. A tech savvy who's always passionate about new technologies while defining a new meaning to the Digital Media world.

EDUCATION

BSc. Digital Media Engineering and Technology
Cairo
German University in Cairo
GPA 2.9

2003 - 2009

High School
Cairo
Al Horreya Language School

2000 - 2003

Elementary and Preparatory School
Kuwait
Kuwait National English School

1991 - 2000



CAREER

Digital Marketing Specialist & Strategist
Al Rajhi Takaful

  • Adhering to Al Rajhi Takaful digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all Al Rajhi Takaful digital-marketing related activities including alrajhitakaful.com, social media sites, microsites and digital marketing campaigns.
  • Manage Al Rajhi Takaful’s sales and marketing presence on social networks and e-commerce channels.
  • Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO.
  • Analyze and report on customer behavior insights to improve alrajhitakaful.com.
  • Manage e-mail marketing programs, lists, imports, and permissions.
  • Conduct landing page and e-mail campaign tests.
  • Coordinate online sales and marketing events, such as webinars.
  • Develop and write digital content and maintain content publishing editorial calendar.
  • Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support.
  • Drive development and management of digital co-marketing and co-branded partnerships with distributors and partners.
  • Develop creative briefs to give the internal creative team and agencies clear direction.
  • Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects Al Rajhi Takaful branding specifications.
  • Ensure digital design is optimized for branding, impact, SEO, web development, etc.
  • Comply with Regulatory routing, documentation and archiving standards.
  • Identify opportunities for applying new technologies, digital products and services to online campaigns.
  • Preparation of sales incentive plans for the team.
  • Planning strategy and financial budget for E-channels online department.

APR 2016 – CURRENT
RIYADH, KSA

Senior Web Production Officer
HSBC Bank plc.

  • Responsible for content management and operations of the Content Management Services (CMS) team.
  • Working closely with the Managers and the CMS teams from Manila, Colombo, Hyderabad, Guangzhou and Kraków to ensure the quality and delivery of work to clients in a timely fashion.
  • Enabling high competency of the CMS team and ensuring smooth on-site production operations.
  • Content management on all Group content management systems, including Sitecore, Sharepoint, BDE, SiaB, GCMS, etc.
  • Website rebranding and migration management, including quotation, scoping, prototyping and execution.
  • Cross platform website management / administration.
  • Web metrics reporting and analysis using Group-standard Webtrends and Sitebeam.
  • Monitor the performance Manage SEO and Metadata of HSBC Public and Staff websites and microsites.
  • Establishing and promoting social media presence.

JAN 2014 – FEB 2016
CAIRO, EGYPT

Advertising Technology Producer (Operations)
Yahoo! Inc.

  • Deliver global processes that enable efficient technical execution of all display advertising solutions across the Yahoo! EMEA network of sites (including Maktoob.com) and partner sites using proprietary advertising building and serving tools.
  • Manage the implementation of rich media ad campaigns from a technical operations standpoint, including creative consultation and media placement, defining and maintaining advertising specification, establishing best practices and technical QA.
  • Provide support for the Advertising Operations team on day-to-day ad-related issues (ad systems first-tier support and troubleshooting) and train them on executing common display advertising solutions.
  • Develop a good knowledge of the display advertising markets in the Middle East and rest of EMEA by maintaining operational relationship with internal and external clients.
  • Work with global counterparts to implement internal and 3rd-party ad technologies.
  • Participate in identifying and developing new display advertising opportunities (e.g., new ad formats, ad technology strategy, etc.).
  • Provide mentoring, training and support to less experienced team members.
  • Drive initiatives to improve processes and operational performance.
  • Participate in cross functional projects as well as leading projects and teams through executions from planning to launch.
  • Supported as a Point Of Contact for the German market and advising Advertising Operations Executives and AMs.
  • Interviewing new hires (Advertising Technology Producers) in Cairo, Dublin and Amman.

MAR 2012 - OCT 2013
CAIRO, EGYPT

Webmaster
MAD Solutions

  • Maintain an inventory of advertisements and manage the ad server software.
  • Debug issues that arise with the performance of the website.
  • Interface for performance issues.
  • Troubleshoot the site.
  • Review statistics and monitor analytics.
  • Maintain responsive design.
  • Plan for future changes to the website.
  • Design and develop websites, flash games, newsletters, presentations and online advertisements.

AUG 2010 - FEB 2012
CAIRO, EGYPT

Senior Creative Designer
Promolinks

  • Responsible for seeing all projects through to completion. From concept and design to production.
  • Work closely with the Marketing Team to create collateral, promotional and advertising pieces.
  • Support the Sales Team in creating necessary sales material.
  • Work with the Sourcing & Planning Team to develop packaging for all products.
  • Work closely with the VP of Creative on the design and production of the catalog.
  • Assist in planning and art directing photo shoots.
  • Available to go on press checks.
  • As the design team grows, I was able to lead and manage junior designers and freelancers.
  • Designed and developed several websites.
  • Invented a motion via infrared tracking kit to detect human motion and act accordingly and designed and developed its software.

JAN 2010 - JUL 2010
CAIRO, EGYPT



CERTIFICATES & AWARDS

2016

2016

Service Excellency Award
HSBC

2014

Certificate of achievement in mastering Autodesk 3D Studio Max 9
Autodesk, YAT

2008

Certificate of achievement in Flash MX Core
Macromedia, YAT

2003

Kuwait 2000 Web Page Design Competition
New English School

2000


ADOBE SUITE SKILLS

Flash / Photoshop / Illustrator /
Dreamweaver / Captivate / Media Encoder


InDesign / After Effects / Fireworks


DESIGN SKILLS

Balsamiq


Corel Draw / 3D Studio Max / Maya


Gimp / Sketchup


EDITING SKILLS

Swish Max


Final Cut Pro


Sound Forge


PROGRAMMING SKILLS

HTML5 / CSS3 / Javascript /
JQuery / XHTML / DHTML / XML /
Actionscript (2 & 3)


AJAX / Java / PHP /
ASP.Net / MySQL /
Oracle Database Administration


VRML / C++ / Prolog /
Haskell / Matlab /
Microsoft Sharepoint


CMS SKILLS

Sitecore / BDE / SiaB /
GCMS / Joomla / Wordpress /
Kentico


DotNetNuke


SEO/WEB ANALYTICS SKILLS

Google Analytics / Webtrends / Sitebeam



YAHOO! PORTFOLIO

Gasser Rayhan

TOYOTA HYBRID CAMPAIGN

Full Custom Event
Yahoo! France Homepage

advertising, online campaigns, digital media

Gasser Rayhan

RISE OF THE GUARDIANS

Full Custom Event
Yahoo! Homepage - GST

advertising, online campaigns, digital media

Gasser Rayhan

FERRERO - SMURFS

Full Custom Event
Yahoo! Germany Homepage

advertising, online campaigns, digital media

Gasser Rayhan

SAN MIGUEL

Screening Room Event
Yahoo! Spain Homepage

advertising, online campaigns, digital media

Gasser Rayhan

TELEKOM AG

Custom Arch + Screening Room Event
Yahoo! Germany Homepage

advertising, online campaigns, digital media

Gasser Rayhan

PUMA SYNC FRAGRANCE

Custom Arch Event
Yahoo! Germany Homepage

advertising, online campaigns, digital media

Gasser Rayhan

MERCEDES BENZ

Custom Arch + Screening Room Event
Yahoo! Germany Homepage

advertising, online campaigns, digital media

WEBSITES PORTFOLIO

Gasser Rayhan

MAD SOLUTIONS

Dynamic Responsive Website
Marketing and PR Agency

web design, web development, responsive, seo, pr, agency, media

Gasser Rayhan

AHD

Portfolio Website
Director and Producer

web design, web development, interactive, social media, videos, gallery

Gasser Rayhan

FILM CLINIC

Film Company Website
Film Production

web design, web development, interactive, social media, videos, gallery

Gasser Rayhan

MIDDLEWEST FILMS

Film Company Website
Film Production

web design, web development, interactive, social media, videos, gallery

Gasser Rayhan

KARAMA HAS NO WALLS

Movie Website
Oscar Nominated Movie

web design, web development, interactive, social media, videos, gallery

Gasser Rayhan

EGYDOCTOR

Egypt's Online
Doctors' Directory

doctor, social directory, social network, egypt

BRANDING

Gasser Rayhan

SARAH WAHEED

Makeup Artist

branding, logo, business card, makeup

Gasser Rayhan

THE GAMIFIERS SEASON'S GREETINGS 2014

Gamification Company

branding, greeting, newsletter

Gasser Rayhan

AHD

Actress and Filmmaker

branding, logo, minimal, design

Gasser Rayhan

EGYDOCTOR

Dentist

branding, logo, design

Gasser Rayhan

EGYDOCTOR

Dentist

branding, logo, design

Gasser Rayhan

EGYDOCTOR

Dentist

branding, logo, design

Gasser Rayhan

EIN SHAMS FILMS

Filmmaker

branding, logo, design

Gasser Rayhan

FILM CLINIC

Filmmaker

branding, logo, design

Gasser Rayhan

HALF REVOLUTION

Movie

branding, logo, minimal, design

Gasser Rayhan

IMAGINARIUM

Filmmaker

branding, logo, minimal, design

Gasser Rayhan

KEY FILM PRODUCTIONS

Filmmaker

branding, logo, design

Gasser Rayhan

MAD ENEWS

Entertainment News Portal

branding, logo, design

Gasser Rayhan

MAHER DIAB

Personal

branding, logo, design

Gasser Rayhan

MICROPHONE

Movie

branding, logo, design

Gasser Rayhan

MIDDLEWEST FILMS

Filmmaker

branding, logo, design

Gasser Rayhan

OIL AND SAND

Movie

branding, logo, design

Gasser Rayhan

THE LAST FRIDAY

Movie

branding, logo, design



SERVICE INQUIRY

For Inquiries, Price Quotations or any Digital Services, please fill out the form

* These fields are required.

Gasser Rayhan